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New Nano 4.0’s!


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New colors of Reebok CrossFit Nano 4.0‘s are now at! We have just received all of the shoes above, including the USA colorway pictured in the banner!

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The new Sticker Print Nano 4.0 is available for both men and women. The Men’s version is mostly black with gGravel accents so that the print really pops. The Women’s version is mainly a complimentary berry color, with yellow laces and steel and white accents.

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Also in time for Veteran’s Day are colorways inspired by the uniforms of those that served their country.


Also included in our New Arrivals is the new Men’s Mid-Cut Nano 3.0 in Black. Get the versatility of a Nano with the stability of a high-top shoe.

Learn more about the Nano 4’s here and see how they weigh in compared to the rest of the Nano series.

Athletic Shoes

It’s October: It’s colder, the kids are back in school, and people are starting to spend less time outside. However, continuing to remain physically active is one of the best ways to keep away the upcoming winter blues!

As we mentioned last week, at TheShoeMart we enjoy helping you find shoes that suit your purpose. This week, we’re taking an extra-close look at athletic shoes so that you have the right tools to stay fit this season.

First up is the New Balance 990. The 990 first debuted in 1982, and has been loved since as a classic American stability shoe. This shoe is great for the mild-to-moderate overpronator since it is designed to reduce inward rolling of the foot while running.  Most runners with normal or medium arches will fall into this category.


Also from New Balance, we have the 890v4. A lightweight neutral cushioning shoe, it is a great choice for underpornators (supinators) and midfoot or forefoot strikers.

Moderate to Severe overpronators with low or flat arches should look at motion control shoes like the  1080, 1260, and 3040.

If you’d like to take your running off-road…

Consider Inov-8’s RocLite 295, a durable choice with deep cleats perfect for your next trail run or unpredictable adventure.

If you’re really not into running, you might consider weight lifting as a way to stay active.

Pendlay DoWin 2013 Weightlifting Shoes are a traditional weightlifting shoe created solely for Olympic weightlifting. You can read more about why you need specific shoes for weightlifting here.

The Inov-8 Fastlift, Reebok Lifter 2.0 and Reebok Lifter Plus 2.0 are all hybrid weightlifting shoes that are popular with CrossFit athletes and those that want a lifting shoe capable of handling a variety of other movements–in addition to the snatch and the clean and jerk.

The Reebok CrossFit Power Lite TR‘s gripping full rubber outsole, hi-top stability and cushioning make it great for powerlifting moves like the squat, deadlift, and bench press.

Now that we’ve provided you an athletic shoe arsenal, what are you waiting for?

Time to Weigh In: Reebok CrossFit Nano Series


Many of our customers were curious about the weights of the different generations of the Reebok CrossFit Nano. In an attempt to satisfy that curiosity, we lined them up and put them on the scale. How did they weigh in?

All weights are taken from a Men’s size 8.5.

Nano U-Form:

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The world’s first shoe developed by and for CrossFitters, the Reebok CrossFit Nano U-Form has an athletic mesh upper, side wall lug wraps, Duragrip toe cap, and an IMEVA midsole. The first generation, shown here in Nacho / Club Blue / Flat Grey / White /Gravel, weighs in at 0.55 lbs, or 8.8 oz.

Nano 2.0:

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The Nano 2.0 was next, with its DuraGrip toe technology, high abrasion rubber outsole and slightly more cushioning than the U-Form. The 2.0 also weighs in at 0.55 lbs (8.8 oz).

Nano 3.0:

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The third-generation Nano introduced the DuraCage, making the shoe more durable, flexible, and giving it a new aesthetic. The sole was also made more durable for rope climbs and stability for Oly lifts was added in the heel. Shown here in Violet Volt / Green Smash , one of many superhero-inspired colorways released specially for the Nano 3.0’s, it weighs in at 0.6 lbs, or 9.6 oz.

Nano 4.0:

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And this year’s model, the Nano 4.0 came with more updates to the DuraCage and RopePro protection wrap. The upper received additional updates in the form of better mesh lining to make the shoe more breathable. Perhaps the most significant update for the 4.0 was the improved heel cup, making it even more stable for lifting. Like it’s predecessor, the 4.0 weighs in at 0.6 lbs (9.6 oz).

So while many reported feeling lighter when running in the Nano 3 and 4, they are actually slightly heavier than the previous versions of the shoe. This is likely due to the additions of more durable materials. Many customers agree that the durability of the shoe is worth the slight addition in weight. What do you think?

Street Style: New Balance 574

Here at TheShoeMart, we take our athletic shoes seriously. From the comfort of Clarks Wallabees to the waterproof Timberland yellow boot, we love to help you find the perfect shoes to suit your purpose. So you may be surprised to see that today we’re featuring a running shoe that people don’t often run in.

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The New Balance 574.

It may seem counter-intuitive for a running shoe to be seen as street-wear, but the classic silhouette of the New Balance 574 is photographed regularly by street style bloggers that love to share its retro style.

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The New Balance 574 is instantly recognizable as iconic American footwear. Further extending that image, New Balance has committed to making and assembling their shoes in The USA whenever possible and the 574 is part of their Made in USA collection, alongside the 990 and 993.

The shoe is also loved for its comfort and durability– with uppers made of a combination of breathable mesh and long-lasting suede and its anti-fatigue technologies, the 574 is one of New Balance‘s most sought-after styles.  It is also a shoe that has received many make-overs, but we like to keep it classic.

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Wondering what’s behind that comfort? The ENCAP midsole enhances stability and ABZORB technology reduces shock to your foot for all day comfort.  The non-marking rubber sole provides great traction even on wet surfaces. Regarding fit, the 574 is designed with a narrow heel and a wide instep, and it’s anti-fatigue insole is removable to accommodate custom orthotics.

The New Balance 574 has become an athletic shoe for a new type of running: the every-day hustle.

Business or Casual?

The Loafer is the ultimate business casual shoe. Not to be worn with a three piece suit, but fine for travel and right at home with sports jackets or at a yacht club, the loafer is comfortable without compromising aesthetics. Easy on, easy off, and effortless style.

The Penny

Penny Loafers are great casual summer wear. Year-round, they work well with corduroy, flannel, and chinos . If you’re wearing khakis and lighter colors, be sure to go with a light brown loafer over a darker shoe.

The Tassel

A little more formal than the penny, a tassel loafer works well with a navy blazer and grey slacks.

The Bit

A Bit Loafer does well with a sports jacket. Gucci bit loafers have been seen as dressier shoes, but we still think that if you want to wear a suit, you should complete the look with lace-up shoes.

The Monk Strap


Often categorized alongside loafers due to its lack of lacing, the Monk Strap shoe is secured with a buckle, and is arguably in its own category. This style of shoe is seen as more casual than oxfords, but because of its intriguing design is often placed on the more formal end of the business casual spectrum.

So how do you keep your loafers on the business side of business casual?  A few things to keep in mind:

1. The less ankle showing, the more formal. Look for a full strap penny or a loafer with a higher cut. Keep your dress socks on while at the office (after you punch out, a bit of powder or low cut loafer socks will suffice).

2. Flashy does not equate formal.

3. Wearing Monk or Bit loafers? Consider matching your metals, silver goes better with cool colored outfits and gold/brass with warm-toned ensembles.

As always, we’d like to hear your thoughts. What makes a loafer lean more toward the business side of business casual?