Inov-8 F-Lite 230 GIVEAWAY!

The Inov-8 F-Lite 230 is the original shoe of choice for fitness.

Loved for its versatility and endurance, the low profile F-Lite 230 weighs in at 8.10 oz (230g).  The 6mm drop and two-arrow shock zone design make it the ideal shoe for transitioning into a more natural running style as well as for Olympic Lifting.  A more natural stance is ideal for lifting, the the F-Lite 230 will keep you stable and grounded.  Unlike many shoes from other brands that are designed specifically for lifting, the F-Lites are flexible enough for running, jumping, and other cross-training activities.



Inov-8 aims to provide footwear that allows their customers to confidently run on any terrain. The 230 is designed for running hard packed trail and tarmac surfaces and are attractive enough to wear as a daily casual shoe. The large contact sole area has excellent grip and also contributes to the stability of the shoe.

At The Shoe Mart, we love the F-Lite 230 so much that we are giving away an all-black pair in this week’s Facebook Giveaway–so that you can fall in love, too. Click here for full details and to enter!

We are also offering for a limited time, a sale price of $99 for the Azure-White 230’s. Get ’em while they’re hot.






NEW ARRIVALS! Spring into Vibram FiveFingers with NEW colors!

Banner Brand 11022010053355PM Vibram FiveFingers: Start With Your Feet Vibram has been a world leader in high-performance rubber soles since they started in 1935. FiveFingers shoes are at the cutting edge of barefoot running, and new colors for Spring are available now at! Show off some spring color or keep it basic with black, but set your feet free!


Men’s (Red-Black / Black-Blue / Black )

Women’s (Grey-Pink / Black)

The KSO Evo allows you to feel more underfoot while remaining comfortable. The reinforced upper and speed lace allows your foot to glide in easily and stay there. You will love the grip and flexibility offered from the zig-zag patterned sole. Great for light trekking and trail running.

Bikila EVO

Men’s (Blue-Yellow / Black-Yellow / Orange-Black / Yellow-Blue)

Women’s (Blue-Green / Orange-Purple / Yellow-Pink  / Black-Yellow-Magenta)

Designed for those road runners who want all of the benefits of going barefoot with slightly more cushion, the Bikilia EVO is a great shoe for new minimalist users. The sole is thick enough to offer more comfort for medium distance running, but it is still thin, with a maximum sole thickness of 8.5mm (2.5 Rubber/4-EVA/2-insole). Great for light trekking, running, fitness, and travel.

KMD Sport LS

Men’s (Black-Silver-Grey / Black-Yellow-Green)

Women’s (Blue-Green / Grey-Black-Pink)

With  stitch-free, seamless 2mm footbed and 4mm Vibram TC1 performance rubber outsole, the KMD Sport LS has the same aggressive multisport design as the original KMD Sport. The difference is that the LS features Vibram’s popular speed lacing system.  In addition to how quick and easy it will be to get these shoes on, the speed lacing system also accommodates wider feet and higher insteps.

TrekSport Sandal

Men’s (Grey-Orange)

Women’s  (Pink-Purple / Grey-Orange )

The TrekSport Sandal is the first sport sandal with the dexterity of separated toes and ground feedback that you would expect from Vibram. The skid-resistant sole provides excellent grip on slippery or uneven surfaces and the anti-microbial insole protects your feet even during excessive hours of jogging or walking.

SeeYa LS

Men’s (Green-Black)

The SeeYa LS is a versatile running sneaker with minimal rubber thickness in the outsole to will keep you connected to the ground. Micro-suede overlay and padded tongue keep your feet secure and comfortable. Excellent for fitness and after-sport use as well as for running.

You can learn more about barefoot running and Vibram in this blog post.